Brand message: The reason people choose you
Your core message to clients, the one that stops them from comparing you on price.
What it does for you
From the first line, clients get why they need you. Price stops being the main question, and raising your rates gets easier.
What you walk away with
A message map and an offer people choose you for.
What we do
- We run a deep-dive interview to draw out your experience and your clients’ results.
- We go through client reviews and objections, so your message speaks to what clients value and what holds them back.
- We find the message in your product that competitors don’t have, and put it in your clients’ own words.
- We set your brand voice: the words you use with clients and the ones you avoid.
- We put together a message map and a one-page manifesto, so any vendor speaks your language.
- We write your offer and a short version of it for ads.
The other levers that make up your funnel
A brand image that looks expensive and sticks at first glance
What we do
- Brand metaphor and a name for your signature method
- Logo, colors, fonts, photo and graphic style
- A site built around your message
- Chatbot and nurture message sequences
What you walk away withA complete funnel: site, nurture content, message sequence, and video scripts.
What it does for you
Out of three open tabs, yours is the one they remember. Your brand looks worth its price, and a premium price stops coming as a surprise. People reach out already knowing what makes you different.
More about ExperienceExperience
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